Our customers have the final say in how our products are designed. dlight design Blogs, Comments and Archive News on. We also engage in an extensive prototyping process that engages the end-users at ever step, getting their feedback on every single aspect of the product. dlight design Latest Breaking News, Pictures, Videos, and Special Reports from The Economic Times. 'It was about going out and living with people, and finding out what matters to them.' Dorcas Cheng-Tozun, the company's communications manager, emphasises this strongly ethnographic approach: 'Our design team spends hundreds of hours in the field, interviewing, observing and sometimes even living the lifestyles of our customers. 'It was never about focus groups and surveys,' explains Goldman. World Economic Forum, Davos, Switzerland, Janud.light co-founders Ned Tozun and Sam Goldman announced at the World Economic Forum Annual Meeting today that their 12-year-old solar energy company has officially impacted 100,000,000 people in 70 countries globally. dlightdesign.ORG was created to meet the needs of families living far below the poverty line who cannot afford even several cents per day for improved lighting. Informed to a large extent by the human-centred approach to design taught at Stanford's design school, the company has invested heavily in meaningful research that works out precisely what its would-be users need and are prepared to buy. Solar innovator d.light impacts 100 million lives. dlight design is committed to eradicating kerosene lanterns by providing lights at affordable prices to customers without access to electricity.
It's telling that Goldman refers to the end-users of his products as 'clients', 'customers' and 'target market'. D.light's work is firmly located in a sound business model and adheres to a well-defined design and development process.
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